Looking after people is our reason for being

We believe that it should be easy for employers to look after their people. Our focus? Make it ever easier for insurers and employers to serve the people who are insured. 

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We are part of your team

Our team is with you all the way - not just on the implementation project! We support your operations teams day to day, and solve problems together.  Every day that we help our customers do something new is a good day at Sentro.

BOOK A DEMO
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How it started 

Rob Ellis and Hans Frauenlob were working together in the employee benefits space. They shared a vision of employees being able to choose their own benefits, at an affordable price for their employers.

When working with group insurers, they realized that it was really difficult for group insurers to offer individual choice in their group products.

Group business was run on spreadsheets, or on legacy technology that couldn't be easily changed. Group policy admin was focused on producing invoices and policy documents - but not on servicing the individual insured.

Commercial PAS solutions focused on the unique processing needs of the group insurer were few. Those that existed were priced for Tier 1 insurers, and well beyond the budgets of mid-size or growing insurers.  

Rob and Hans decided to do something about it.

And so in 2020, Sentro was born. A Group PAS solution - focused on the needs of group insurance administrators. Configurable. Cloud-based. Designed with online service to the end insured member in mind. Affordable for growing insurers.

Today customers around the world use Sentro to run group business. Life, medical, fleet, cyber, employee benefits - group propositions are all being run on Sentro.

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What we value

Relationships, not transactions. Doing good. Focusing on the insured person. Being transparent with everyone. Giving customers something better than what they have now - then making it even better. 

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Problem Solvers

Customers want to achieve something. We work together to get it done.

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Open and transparent

If we can't do something, we'll say so. If we are building something new, we'll share that with you. If there's a problem, we'll let you know and we'll sort it out. 

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Friendly and good humoured

Our customers become our friends. We spend a lot of time working together, and we enjoy each other's company.

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Nimble and adventurous

We love being able to take a good idea and make it real. Our delivery velocity reflects how we work - collaborative, decisive, always looking to deliver value fast.

Meet the Team

The Sentro team members have many years of experience in financial services, payments technology, customer experience, driving Sentro's group insurance innovation.

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Rob Ellis
Co-founder & CEO
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Hans Frauenlob
Co-founder
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Sam Ling
Head of Customer Success
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Saif Asad
Engineering Team Lead
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James Bayly
Technical Product Manager
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Henriette Bartz
Customer Success
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Sam Fatigato
Director
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Mike Denford
Finance

We value all kinds of superpowers.

Sentro operates flexi/remote in New Zealand, Canada and Singapore. We're looking for talented product people to take Sentro to the next level and give our customers superpowers too!

JOIN THE TEAM
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